The Upside of Irrationality
by Ariely, DanRent Book
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Summary
Author Biography
Table of Contents
| Introduction: Lessons from Procrastination and Medical Side Effects | |
| Hepatitis and procrastination | |
| The movie treatment | |
| What we should do and behavioral economics | |
| From food to incompatible design | |
| Taking irrationality into account | p. 1 |
| The Unexpected Ways We Defy Logic at Work | |
| Paying More for Less: Why Big Bonuses Don't Always Work | |
| Of mice and men, or how high stakes affect rats and bankers | |
| Measuring the effects of a CEO-sized bonus in India | |
| Loss aversion: why bonuses aren't really bonuses | |
| Working under stress: just how clutch are "clutch" NBA players? | |
| Stage fright and the social side of high stakes | |
| Making compensation work for society | p. 17 |
| The Meaning of Labor: What Legos Can Teach Us about the Joy of Work | |
| You are what you do: identity and labor | |
| The pains of wasted work | |
| Lessons from a parrot-and some hungry rats | |
| Searching for meaning while playing with Legos | |
| Making work matter again | p. 53 |
| The IKEA Effect: Why We Overvalue What We Make | |
| Why IKEA makes us blush (with pride) | |
| Cooking lessons: finding a balance between just adding water and baking an apple pie from scratch | |
| The real value of a thousand origami cranes (and frogs) | |
| Customize it! | |
| Why "almost done" doesn't do much for us | |
| Why we need labors of love | p. 83 |
| The Not-Invented-Here Bias: Why "My" Ideas Are Better than "Yours" | |
| Mark Twain describes a universal form of stupidity | |
| "Anything you can do I can do better": why we favor our own ideas | |
| The toothbrush theory | |
| What we can learn from Edison's mistake | p. 107 |
| The Case for Revenge: What Makes Us Seek Justice? | |
| The joys of payback | |
| The bailouts and pounds of flesh | |
| One man's quest for revenge against Audi | |
| The etiquette of revenge | |
| Companies beware: when consumers go public | |
| Uses and misuses of revenge | |
| Making amends | p. 123 |
| The Unexpected Ways We Defy Logic at Home | |
| On Adaptation: Why We Get Used to Things (but Not All Things, and Not Always) | |
| Frogs: to boil or not to boil? | |
| Adapting to visual cues and pain thresholds | |
| Hedonic adaptation: from houses to spouses and beyond | |
| How the hedonic treadmill keeps us buying-and buying more | |
| How we can break and enhance adaptation | |
| Making our adaptability work for us | p. 157 |
| Hot or Not? Adaptation, Assortative Mating, and the Beauty Market | |
| A personal adaptation | |
| When mind and body don't get along | |
| Sticking to our own (more or less hot) kind in dating: do we settle or adapt? | |
| Let's ask the Internet: dating sites and romantic criteria | |
| How I met your mother | p. 191 |
| When a Market Fails: An Example from Online Dating | |
| The function of the yenta | |
| The dysfunctional singles market (as if you didn't already know) | |
| The difference between your date and a digital camera | |
| An exemplary failure in dating | |
| How dating sites skew our perceptions | |
| Ideas for a better dating future | p. 213 |
| On Empathy and Emotion: Why We Respond to One Person Who Needs Help but Not to Many | |
| Baby Jessica versus the Rwandan genocide | |
| The difference between an individual and a statistic | |
| Identification: Needed for more than buying beer | |
| How the American Cancer Society reels us in | |
| The effect of rational thinking on giving | |
| Overcoming our inability to confront big problems | p. 237 |
| The Long-Term Effects of Short-Term Emotions: Why We Shouldn't Act on Our Negative Feelings | |
| Don't tread on me: my colleague learns a lesson about rudeness | |
| The dark side of impulses | |
| Deciding under the influence (of emotions) | |
| The importance of "irrelevant" emotions | |
| What a canoe can tell you about your love life | p. 257 |
| Lessons from Our Irrationalities: Why We Need to Test Everything | |
| A decision about life and limb | |
| Gideon's biblical empiricism | |
| The wisdom of leeches | |
| Lessons learned, hopefully | p. 281 |
| Thanks | p. 297 |
| List of Collaborators | p. 299 |
| Notes | p. 305 |
| Bibliography and Additional Readings | p. 307 |
| Index | p. 319 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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