Twenty-Two Tips on Typography / Twenty-Two things you should never do With Typefaces
by Jardi, EnricFormat: Paperback
Pub. Date: 2008-01-30
Publisher(s): Actar
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Summary
If they let you, use left justification; Don't fool too much with the default values; Condense and expand the lettering; Avoid certain ligatures. This is a recipe book of twenty-two tips in creating the best typography and twenty-two things you should never do with lettering. Secrets which many designers will never reveal. In an era of typographic fundamentalism and the cult of forms, this list of dos and don'ts explodes myths and provides a fresh view of typography. Enric Jardi is Professor of design at prominent institutions including Eina, Elisava, and Ramon Llull. He is President of the ADG-FAD, based in Catalonia, one of the most important graphic design institutions internationally.
Table of Contents
| Choose just a couple of typefaces | p. 8 |
| Make sure that the typeface does not communicate something you do not want to communicate | p. 10 |
| Choose the typeface according to the size that will be used | p. 12 |
| Use typefaces for your language | p. 14 |
| When you combine two different typefaces, adjust their sizes | p. 18 |
| Be sure that your typeface makes it to the end | p. 20 |
| Do not touch default values | p. 24 |
| If they let you, range left | p. 25 |
| Start with the body of the text | p. 28 |
| Always follow one particular system (or almost always) | p. 30 |
| Do not waste time with margins and page numbers | p. 33 |
| Conveniently mark paragraphs | p. 35 |
| Equal out lines (if you can) | p. 37 |
| Reduce the tracking in large bodies of text | p. 40 |
| Work on titles, headings, and logos | p. 42 |
| Pay attention to the characters you insert | p. 44 |
| Reject fake bolds, italics, and small capitals | p. 47 |
| Learn how H&Js work | p. 48 |
| If it does not need to stand out, condense and expand the letters | p. 50 |
| Reduce the leading in larger body sizes | p. 53 |
| Be careful with numbers | p. 54 |
| Know what you are talking about | p. 56 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
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