The Professionals' Guide to Publishing: A Practical Introduction to Working in the Publishing Industry
by Davies, Gill; Balkwill, RichardBuy New
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Summary
Author Biography
Table of Contents
| Acknowledgements | p. viii |
| Publishing - art or science? | p. 1 |
| Introduction | p. 1 |
| Editorial and marketing | p. 4 |
| What about quality? | p. 8 |
| Money | p. 11 |
| Risk and luck | p. 14 |
| Relationships | p. 16 |
| Conclusion | p. 20 |
| Further reading | p. 21 |
| Publishing as a business | p. 23 |
| Introduction | p. 23 |
| Ownership | p. 24 |
| Risk | p. 28 |
| Planning and management in publishing | p. 31 |
| Brands | p. 36 |
| Marketing | p. 37 |
| The influence of accountants | p. 38 |
| Takeovers and mergers | p. 39 |
| A new business model? | p. 42 |
| Case study: a profit and loss account for a publishing house | p. 44 |
| Conclusion | p. 48 |
| Further reading | p. 49 |
| The work of the commissioning editor | p. 51 |
| Introduction | p. 51 |
| A different challenge: working with authors | p. 52 |
| An editor's main responsibilities | p. 53 |
| Your work load | p. 88 |
| Case study: a profit and loss account for a book | p. 90 |
| Conclusion | p. 93 |
| Further reading | p. 95 |
| Marketing | p. 97 |
| Introduction | p. 97 |
| The main tools of marketing | p. 98 |
| Marketing strategy | p. 104 |
| The marketing plan | p. 112 |
| Two prototypes for marketing plans | p. 122 |
| Case study: working through a budget for a consumer book | p. 132 |
| Conclusion | p. 133 |
| Further reading | p. 135 |
| Sales, distribution and the supply chain | p. 137 |
| Introduction | p. 137 |
| The function of sales departments | p. 139 |
| Discounting and returns | p. 146 |
| How is the sales department organized? | p. 149 |
| Selling internationally | p. 150 |
| Sales targets | p. 152 |
| Distribution | p. 152 |
| The supply chain | p. 156 |
| Digital distribution | p. 160 |
| Conclusion | p. 162 |
| Further reading | p. 162 |
| Publishing services and production | p. 163 |
| Introduction | p. 163 |
| Editorial | p. 167 |
| Design | p. 173 |
| Production | p. 175 |
| Case study: worked examples of gross margins | p. 189 |
| Conclusion | p. 190 |
| Further reading | p. 191 |
| Why publishers need to know about the law | p. 193 |
| Introduction | p. 193 |
| Copyright: the bedrock of publishing | p. 196 |
| What's in a contract? | p. 205 |
| Data protection, human rights and patent law | p. 225 |
| Worked examples of rates of payment | p. 227 |
| Conclusion | p. 234 |
| Further reading | p. 234 |
| Understanding how rights and permissions work | p. 235 |
| Introduction | p. 235 |
| Subsidiary rights | p. 236 |
| Identifying and clearing permissions | p. 255 |
| Protecting rights in your own publications | p. 264 |
| Worked examples of subsidiary rights payments | p. 271 |
| Conclusion | p. 278 |
| Further reading | p. 278 |
| Careers in publishing | p. 279 |
| Introduction | p. 279 |
| Sector characteristics | p. 282 |
| Editorial | p. 284 |
| Marketing | p. 288 |
| Rights | p. 290 |
| Production | p. 291 |
| Applying for jobs | p. 294 |
| Publishing is a people business | p. 295 |
| Conclusion | p. 297 |
| Further reading | p. 297 |
| Glossary | p. 299 |
| Index | p. 306 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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