| Acknowledgments |
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xi | |
| Introduction |
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1 | (7) |
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Buddhism and This-Worldly Benefits |
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8 | (5) |
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Shito and Practical Benefits |
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13 | (1) |
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Genze riyaku in Japanese Religion |
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14 | (9) |
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23 | (9) |
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32 | (5) |
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Benefits in the Religious System: Settings and Dynamics |
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37 | (34) |
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Comprehensive Responses: Types and Extent of Practical Benefits |
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45 | (5) |
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The Social Geography of Benefits: Benefits and Religious Identity |
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50 | (3) |
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Changing Times and New Benefits |
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53 | (7) |
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Practical Benefits, Religious Institutions, and Ritual Processes: The Case of Kawasaki Daishi |
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60 | (8) |
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Individual Wishes and Social Requests |
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68 | (3) |
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71 | (36) |
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This-Worldly Promises: The Lotus Sutra |
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73 | (4) |
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Benefits in Early Buddhist Teachings |
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77 | (3) |
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Benefits as Divine Blessings: The Flower Garland Sutra |
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80 | (2) |
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Benefits as Windfall: Fujii Masao |
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82 | (2) |
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Benefits as Objectives: Iijima Yoshiharu |
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84 | (3) |
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Benefits as Concession and Mystery: Ocho Enichi |
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87 | (2) |
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Benefits as Folk Syncretism: Tsuruoka Shizuo |
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89 | (5) |
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Postmodern Jodo Shin Catholicism: Sasaki Shoten |
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94 | (3) |
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Enculturation through Coexistence: Nara Yasuki |
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97 | (3) |
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Sutra Buddhism as Folk Religion |
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100 | (2) |
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Kubosa: Bourgeois Benefits in Shinto |
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102 | (5) |
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Buying Out Chance: Morality, Belief, and Prayer |
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107 | (33) |
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Good Luck (koun) and Moral Luck (kaiun) |
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108 | (7) |
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115 | (5) |
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Social Welfare and Repayment of Gratitude |
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120 | (3) |
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Materialism, Selfishness, and Prayers for All |
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123 | (3) |
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Belief and Disbelief in Magic |
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126 | (10) |
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136 | (4) |
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The Providers of Benefits: Gods, Saints, and Wizards |
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140 | (38) |
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Personalization and Purchase |
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143 | (3) |
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Ninomiya's Pill and the Gathering of Gods and Buddhas |
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146 | (9) |
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Intensifying Assimilation: The Impact of Meiji Disestablishment |
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155 | (1) |
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The Seven Gods of Good Fortune |
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156 | (7) |
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163 | (3) |
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The Benefits of a Saint: Kobo Daishi |
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166 | (4) |
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170 | (6) |
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176 | (2) |
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178 | (28) |
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The Open Display of Desire |
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181 | (1) |
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Purchase, Practice, and the Price of Benefits |
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182 | (6) |
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The Importance of Plurality |
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188 | (2) |
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Rituals, Intimacy, and the Role of Priests |
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190 | (2) |
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Actions, Amulets, and Obligations |
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192 | (3) |
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Return and Renewal: The Cycle of Purchase and Gratitude |
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195 | (2) |
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Leaving Messages: The Use of Votive Tablets |
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197 | (2) |
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Pilgrimage and the Pursuit of Benefits |
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199 | (2) |
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Social Organizations and the Pursuit of Benefits: Ko and Kaisha |
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201 | (3) |
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204 | (2) |
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Selling Benefits: The Marketing of Efficacy and Truth |
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206 | (28) |
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Creating a Religious Department Store |
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206 | (3) |
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Marketing Reputation through Stories |
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209 | (3) |
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Advertising through Events, Festivals, and Rituals |
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212 | (3) |
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215 | (2) |
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New Technologies: Selling Benefits by Fax and Internet |
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217 | (5) |
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Material Goods: Wholesale Suppliers |
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222 | (3) |
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225 | (4) |
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229 | (2) |
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231 | (3) |
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Guidebooks to Practical Benefits |
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234 | (22) |
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A Nineteenth-Century Example |
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235 | (4) |
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239 | (3) |
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Guidebooks and the Reporting of Miracles |
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242 | (3) |
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Unusual Benefits: The Example of the Nippon zenkoku goriyaku gaido |
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245 | (2) |
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Common Religion in a Modern City: Tokyo goriyaku sanpo |
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247 | (6) |
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253 | (3) |
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256 | (7) |
| Notes |
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263 | (22) |
| Bibliography |
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285 | (14) |
| Index |
|
299 | |