Pinterest Marketing An Hour a Day
by Evans Cario, JenniferEdition: 1st
Format: Paperback
Pub. Date: 2013-01-29
Publisher(s): Sybex
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Summary
This comprehensive guide empowers businesses and marketers to craft, implement, measure, and optimize a successful Pinterest marketing plan. The first chapters lay an important foundation and explore what factors make Pinterest unique and so appealing that it's become the fastest growing website ever. The book then gets readers up to speed on Pinterest's fundamentals, showing readers how to set up an account, curate winning content, find followers, and track and monitor Pinterest traffic. Readers then develop a strategic plan based on their core goals and then see how to do everything from engage followers, attract traffic, market via Pinterest contests, and more. Written in the popular An Hour a Day format, the book features a detailed, step-by-step, how-to approach and will include numerous case studies, tips, and interviews with successful Pinterest marketers.
Author Biography
Jennifer Evans Cario is founder and President of SugarSpun Marketing, a boutique social media agency specializing in sustainable social media strategies, web analytics, and corporate training. She also serves as the Social Media Faculty Chair for Market Motive, a web-based training facility, and as adjunct faculty for Rutgers University's Mini-MBA programs. Jennifer has been in the industry since 1996 and has trained or consulted for a wide range of B2B and B2C companies across the United States and Canada.
Table of Contents
Introduction xix
Chapter 1 Understanding Pinterest 1
Chapter 2 Who Uses Pinterest for Marketing and Why? 13
Chapter 3 What Makes Pinterest Valuable? 39
Chapter 4 Week 1: Set Up a Pinterest Account 57
Chapter 5 Week 2: Curating Content with Pinterest 75
Chapter 6 Week 3: Find and Attract Followers 89
Chapter 7 Week 4: Purposely Propagating Pins on Pinterest 107
Chapter 8 Week 5: Track and Monitor Pinterest Traffic 123
Chapter 9 Week 6: Developing a Successful Pinterest Strategy 145
Chapter 10 Week 7: Leveraging Boards for Better Reach 163
Chapter 11 Week 8: Using Pinterest to Attract Traffi c 185
Chapter 12 Week 9: Using Pinterest to Engage with Fans 207
Chapter 13 Week 10: Pinterest Marketing Through Contests 229
Chapter 14 Week 11: Measure and Refine Your Strategy 243
Chapter 15 The Future of Pinterest Marketing 263
Appendix 1: Pinterest Marketing Resources 273
Appendix 2: Pinterest Tips from Top Marketers 277
Index 285
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