This fresh new release is a beautiful, hip guide to the world of coffee brought to you by New York City's popular connoisseur coffee chain, Joe. Written from the point of view of owners (and siblings) Jonathan and Gabrielle Rubinstein, the reader is welcomed into the tight-knit international specialty coffee community of committed growers, buyers, roasters, entrepreneurs, baristas, and drinkers. Their mission: to source, purchase, roast, serve, and drink the world's finest coffees. Through explanations of how exemplary coffee is produced (along with the actual brewing techniques used to create great coffee at home), this fully illustrated book will provide the reader with all of the tools necessary for exploration into the vast world of coffee.

Jonathan and Gabrielle Rubenstein own the small chain of Joe coffee bars that have been named one of the ten best coffee bars in the United States by Food and Wine Magazine and one of the ten outstanding coffee bars in New York City by The New York Times. The Rubensteins’ radio, television, and media appearances include The Martha Stewart Show, Martha Stewart Living Radio, and Emeril's Table.   Judith Choate is a multiple-James Beard award cookbook author who has written or co-authored many prize winning books for some of America’s greatest chefs. She lives in New York and celebrates the history and creativity of the American food scene.   Steve Pool is an in-demand food photographer who has worked with some of America’s leading culinary icons. Beyond food, he is also creating a photo-essay on the Day of the Dead as celebrated in Oaxaca, Mexico.