Budgeting is more than just simple math. Money impacts every aspect of our lives—including and especially our mental health.

With expert tips and guidance from a licensed financial therapist, this judgment-free book will help you take control of your money while prioritizing your financial wellness.

Picture this: You’re at a group dinner scanning the pricey menu in dread, knowing you have food at home. When it comes time to pay,  your friend proclaims, “We should split the check!” So you hand over your card, praying it’s not declined, while internally screaming, But I only got water!


If that sounds all too familiar, you’re not alone. Coined the “feel-good financial therapist,” Aja Evans can relate—and she wants to help. Feel-Good Finance peels away the layers of niceties that hinder our ability to get real and talk about money. Where other financial education books provide the “what,” this one will give you the “why.”`

Based on years of clinical practice, training, and lived experiences, Evans will equip readers with an accessible, researched-based route to financial empowerment. In this book, she will uplift you to:

• Understand your unique relationship with money 
• Learn the 6 most common financial attitudes—and the psychological basis behind them
• Build generational wealth
• Let go of financial beliefs that no longer serve you

Your mindset about money is more important than ever before, especially for women and people of color. Feel-Good Finance will prepare you to rewrite your wealth narrative, help you heal your relationship with money once and for all, and attain the financial freedom you deserve.

Aja Evans is a board-certified therapist, consultant, and speaker specializing in financial therapy. With over a decade of experience in mental health, and the intimate understanding that people feel bad about their money, Aja made it a pillar in her work to help others feel supported in their financial journeys. Aja is committed to assisting people in navigating the intersection of mental health and all things “money.” In addition to her clinical practice, Aja is a consultant to FinTech companies looking to integrate the emotional side of money. She has been quoted in major news outlets such as the New York Times, Bloomberg, the Washington Post, CNBC, and NerdWallet. Coined the “feel-good financial therapist,” Aja is on a mission to get more people engaged in living their best life while attuning to their thoughts, feelings, and behaviors around money. When she isn’t encouraging people to talk openly about their emotions and money, she is running around after her two young children or looking into the next delicious place to eat.