The Complete Self-Publishing Handbook,9780452280731

The Complete Self-Publishing Handbook

by ;
Edition: Revised
ISBN13: 9780452280731
ISBN10: 0452280737
Format: Paperback
Pub. Date: 1999-07-01
Publisher(s): Plume
List Price: $17.28

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Summary

Revised and expanded for the new computer era, this handbook reveals the publishing process step by step to anyone interested in self-producing books.

Author Biography

David M. Brownstone and Irene M. Franck are a husband-and-wife team with extensive experience in publishing, who have written more than 75 books. They are based in Chappaqua, New York.

Table of Contents

Preface ix
Why Self-Publishing?
1(14)
The Situation of Authors Today
3(3)
Production Economies
6(1)
Distribution Changes
7(2)
Publishing Difficulties
9(1)
The Self-Publishing Alternative
10(2)
Self-Publishing Is Not Vanity Publishing
12(3)
What You Need to Know About the Publishing Process
15(8)
Writing and Editing
15(3)
Composition and Production
18(2)
Marketing and Business Handling
20(3)
From Idea to Finished Manuscript
23(46)
The Conception
24(2)
Outlines and Samples
26(5)
Gauging Book Length
31(2)
Seeking Outside Advice
33(3)
Preparing the Manuscript
36(2)
Usage Questions
38(1)
Manuscript Security
39(2)
Writing on Computer: Hazards and Opportunities
41(3)
Working with Editors
44(3)
Illustrations
47(3)
Libel and Invasion of Privacy
50(4)
Permissions and Copyrights
54(4)
Indexing
58(2)
The Elements of the Book
60(4)
Copyright Registration and Related Matters
64(5)
Choices, Costs, and Prices
69(32)
Going Commercial
71(1)
Poetry, Plays, and Novels
72(2)
Criteria for Self-Publishing
74(3)
Hardcover or Paperback?
77(2)
The Real Cost of Authoring
79(2)
Opportunity Costs
81(2)
Start-up and Overhead Costs
83(1)
Editorial Costs
83(2)
Picture Research and Other Illustration Costs
85(4)
Prepublication Production Costs
89(1)
Manufacturing Costs
90(1)
Marketing Costs
91(1)
Handling Costs
92(3)
Pricing
95(3)
Size of Printing
98(3)
Design, Composition, and Production
101(25)
The Physical Book
102(2)
Print on Paper
104(1)
Selecting Type
105(3)
From Manuscript to Book Production
108(3)
Proofs
111(1)
Paper Selection
112(3)
Pricing and Printing
115(1)
The Body of the Book
116(6)
Jackets and Covers
122(1)
Paperless Publishing
123(3)
Selling and Fulfillment
126(36)
Selling Is Selling
127(2)
Advance Copies and Prepublication Reviews
129(2)
Getting Usable Recommendations
131(2)
Early Promotion Efforts
133(1)
Press Releases and Review Copies
134(2)
Advertising Plans
136(1)
Direct Mail Selling
137(3)
Finding the Right Distributors
140(2)
Personal Selling
142(4)
Selling Through Local Bookstores
146(2)
Getting Wider Bookstore Distribution
148(3)
Selling on the Internet
151(2)
Your Own Website
153(4)
Other Selling Opportunities
157(1)
After the Sale
158(4)
Making the Most of Your Self-Published Book
162(7)
Pickup by a Commercial Publisher
162(1)
Subsidiary Rights
163(4)
Building Your Reputation
167(2)
Appendix 169(22)
1. Sources of Information
169(9)
2. The Self-Publishing Process
178(2)
3. Copyediting and Proofreading Marks
180(5)
4. Type Specimen Sheet
185(4)
5. Sample Press Release
189(2)
Glossary 191(14)
Index 205

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