How can you create a successful brand? What makes a great entrepreneur? And why do some firms fail while others prosper?

Part of DK’s indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. The perfect introduction to the subject, it explores and explains everything from competition-based theory and critical-path analysis to market-mapping and the MABA matrix through a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.

This fascinating new edition features:

• More than 90 of the most important ideas, events, and milestones in the field of business, business strategy, and management – from benchmarking and “Big Data” to Kaizen and cash flow
• Simple explanations, bold infographics, and step-by-step diagrams that untangle knotty concepts, and witty illustrations
• Key quotes from prominent figures from business history – from Andrew Carnegie to Warren Buffet
• Eight pages of brand-new content, including entries on bond markets, the Minsky Moment, the “gig” economy, black swans, and AI

The perfect guide for anyone who is new to the world of business or management, or is simply looking to broaden their knowledge, The Business Book is an accessible and comprehensive introduction to an essential and engrossing subject.

The Big Ideas series

With more than 13 million copies sold across 130 countries and in 39 languages, DK’s award-winning Big Ideas series explores and explains a broad range of essential subjects with its innovative graphic and quote-led approach. The previous edition of The Business Book has sold more than 750,000 copies worldwide. Other titles in the series include The Economics Book, The Politics Book, and The Maths Book.

DK was founded in London in 1974 and is now the world leading illustrated reference publisher and a member of the Penguin Random House division of Bertelsmann. DK publishes highly visual, photographic non-fiction for adults and children. DK produces content for consumers in over 100 countries and over 60 languages, with offices in the UK, India, US, Germany, China, Canada, Spain and Australia.

DK's aim is to inspire, educate and entertain readers of all ages, and everything DK publishes, whether print or digital, embodies the unique DK design approach. DK brings unrivalled clarity to a wide range of topics, with a unique combination of words and pictures, put together to spectacular effect. We have a reputation for innovation in design for both print and digital products.

Our adult range spans travel, including the award-winning DK Eyewitness Travel Guides, history, science, nature, sport, gardening, cookery and parenting. 

DK’s extensive children’s list showcases a fantastic store of information for children, toddlers and babies. DK covers everything from animals and the human body, to homework help and craft activities, together with an impressive list of licensing titles, including the best-selling LEGO® books.

DK acts as the parent company for Alpha Books, publisher of the Idiot's Guides series and Prima Games, the world’s leading publisher of strategy content for PC and console video games.

https://www.dk.com/