The Brand Gap Revised Edition,9780321348104

The Brand Gap Revised Edition

by
Edition: 2nd
ISBN13: 9780321348104
ISBN10: 0321348109
Format: Paperback
Pub. Date: 2005-08-04
Publisher(s): PEARSON
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Summary

"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET.

Author Biography

Marty Neumeier's professional mission is to "incite business revolution by unleashing the power of design thinking." He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design. His bestselling "whiteboard" books include THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY. His video, MARTY NEUMEIER'S INNOVATION WORKSHOP, combines highlights from all three books into a hands-on learning experience. Marty serves as Director of Transformation at Liquid Agency, and divides his writing time between California and southwest France.

Table of Contents

Differentiate
Collaborate
Innovate
Validate
Cultivate
Table of Contents provided by Blackwell. All Rights Reserved.

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