Art of the Event Complete Guide to Designing and Decorating Special Events

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Edition: 1st
Format: Hardcover
Pub. Date: 2005-11-04
Publisher(s): Wiley
List Price: $103.24

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Summary

Get the essential guide to making your events extraordinary!Event planners need professional-caliber information that explains how to decorate a venue for a special event - from assessing the client's decor needs and objectives to staying within a budget.Art of the Event serves as the ultimate guide to designing and decorating events and celebrations, from eight to 8,000 guests.Written by James C. Monroe, a Certified Meeting Professional (CMP) and Certified Special Events Professional (CSEP) with decades of experience in special event design and decoration,Art of the Event is divided into three comprehensive parts to help readers redefine the modern profession of event design: Principles, Processes, and Practices: examines aesthetics, the design process, and professional practices The Decorative Elements: describes the various decorative elements that are used in special events and discusses how to use them in practical and specific ways The Universe of Special Events: describes various types of events that the designer is asked to create and discusses the different requirements of each, including nonprofit events, corporate events, social events, weddings, fairs, and parades

Author Biography

JAMES C. MONROE, CMP, CSEP, owns James C. Monroe and Associates: Special Event Design and Production, in Dallas, Texas. He has been involved in special events design and decoration for thirty years.

Table of Contents

Preface xvii
Acknowledgments xxi
Introduction: Event Design Becomes a Profession xxiii
Part One PRINCIPLES, PROCESSES, AND PRACTICES
1(98)
Principles of Design
3(18)
Design and Decoration in Events
4(1)
Basic Event Design
5(4)
Basic Aesthetic Principles
9(1)
Practical Aesthetic Principles
10(6)
Design and Global Event Management
16(2)
Finishing Touches
18(1)
Design Vocabulary
18(1)
Studio Work
19(1)
Recommended Readings and Research Sites
19(2)
Design and Decoration Practices
21(18)
Research
22(4)
Creative Techniques
26(3)
Developing the Design
29(2)
Communicating the Design
31(5)
Finishing Touches
36(1)
Design Vocabulary
36(1)
Studio Work
36(1)
Recommended Readings and Research Sites
37(2)
Venue
39(24)
Types of Venues
40(9)
Site Selection Guidelines
49(1)
Physical Requirements
49(4)
Budgetary Requirements
53(1)
Aesthetic Requirements
54(1)
Site Research
54(1)
Conducting the Site Inspection
55(4)
Finishing Touches
59(1)
Design Vocabulary
59(1)
Studio Work
60(1)
Recommended Readings and Research Sites
60(3)
Resources
63(18)
Financial Resources
65(3)
Human Resources and Stakeholders
68(5)
Knowledge and Education Resources
73(2)
Technical and Physical Resources
75(4)
Finishing Touches
79(1)
Design Vocabulary
79(1)
Studio Work
79(1)
Recommended Readings and Research Sites
80(1)
Profit and Loss
81(18)
Profit
82(3)
Pricing
85(5)
Job Costs
90(6)
Accounting and Bookkeeping
96(1)
Finishing Touches
96(1)
Design Vocabulary
97(1)
Studio Work
97(1)
Recommended Readings and Research Sites
98(1)
Part Two THE DECORATIVE ELEMENTS
99(142)
Backdrops and Props
101(20)
Designing with Backdrops and Props
102(5)
Decorating with Backdrops
107(5)
Decorating with Props
112(5)
Staging
117(1)
Finishing Touches
118(1)
Design Vocabulary
119(1)
Studio Work
119(1)
Recommended Readings and Research Sites
119(2)
Decorating with Flowers
121(22)
Basic Flower Decor
122(15)
Architectural Flowers
137(4)
Finishing Touches
141(1)
Design Vocabulary
141(1)
Studio Work
142(1)
Recommended Readings and Research Sites
142(1)
Fabulous Fabric Decor
143(28)
Special Event Fabrics
145(5)
Wall Treatment
150(5)
Ceiling Treatment
155(6)
Table Linens
161(6)
Finishing Touches
167(1)
Design Vocabulary
167(1)
Studio Work
168(1)
Recommended Readings and Research Sites
168(3)
Balloons in Bloom
171(20)
Designing with Balloons
172(4)
Decorating with Balloons
176(4)
Ceilings and Walls
180(5)
Advanced Balloon Design
185(1)
Balloon-Related Products
185(2)
Finishing Touches
187(1)
Design Vocabulary
188(1)
Studio Work
188(1)
Recommended Readings and Research Sites
189(2)
The Art of Light
191(22)
Design and Direction
193(2)
Lighting Events
195(5)
Aesthetics
200(6)
Lighting Equipment
206(2)
Risk Management
208(1)
Changing Technology
208(1)
Finishing Touches
209(1)
Design Vocabulary
209(1)
Studio Work
210(1)
Recommended Readings and Research Sites
210(3)
Unique Decorative Elements
213(28)
Entertainment/Living Decor
214(7)
Decorative Signage
221(3)
Food for the Eye
224(3)
Decorative Lighting Effects
227(4)
Candles
231(3)
The Magic of Ice
234(1)
Pyrotechnics
235(2)
Finishing Touches
237(1)
Design Vocabulary
237(1)
Studio Work
238(1)
Recommended Readings and Research Sites
238(3)
Part Three THE UNIVERSE OF SPECIAL EVENTS
241(136)
Nonprofit and Charity Events
243(26)
Designing for Nonprofit Event Goals
244(8)
Decorating Different Types of Nonprofit Events
252(14)
Finishing Touches
266(1)
Design Vocabulary
266(1)
Studio Work
267(1)
Recommended Readings and Research Sites
267(2)
Corporate Celebrations and Ceremonies
269(30)
Designing External Events (Marketing)
270(6)
Designing Internal Events (Operations)
276(2)
Decorating Advertising Events
278(3)
Receptions
281(4)
Decorating Public Relations Events
285(7)
Decorating Human Relations Events
292(4)
Finishing Touches
296(1)
Design Vocabulary
296(1)
Studio Work
297(1)
Recommended Readings and Research Sites
297(2)
Milestone and Social Events
299(28)
Party Design
300(2)
Life-Cycle Events
302(10)
Personal Social Events
312(11)
Finishing Touches
323(1)
Design Vocabulary
324(1)
Studio Work
324(1)
Recommended Readings and Research Sites
324(3)
Wonderful Weddings
327(36)
Nuptial Goals and Objectives
328(2)
Ceremony
330(7)
Style
337(2)
Themes
339(7)
Receptions
346(13)
Related Events
359(2)
Finishing Touches
361(1)
Design Vocabulary
361(1)
Studio Work
362(1)
Recommended Readings and Research Sites
362(1)
Festivals, Fairs, Parades, and Spectacles
363(14)
Festivals
364(4)
Fairs
368(3)
Parades
371(2)
Spectacles
373(1)
Finishing Touches
374(1)
Design Vocabulary
374(1)
Studio Work
374(1)
Recommended Readings and Research Sites
375(2)
Part Four APPENDIXES
377(1)
Appendix 1 Typical Request for Proposal 378(3)
Appendix 2 Contact Sheet 381(1)
Appendix 3 Event Themes 382(2)
Appendix 4 Typical Event Proposal 384(4)
Appendix 5 Special Event Site Inspection Checklist 388(2)
Appendix 6 Electrical Formula 390(1)
Appendix 7 Balloon Charts 391(5)
Appendix 8 Labor Rate Calculation: Charge-Out Rates for Labor 396(1)
Appendix 9 Displaying the United States Flag 397(2)
Appendix 10 Lighting Equipment and Vocabulary 399(3)
Appendix 11 Wedding Checklist 402(5)
Index 407

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