| Preface |
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xvii | |
| Acknowledgments |
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xxi | |
| Introduction: Event Design Becomes a Profession |
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xxiii | |
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Part One PRINCIPLES, PROCESSES, AND PRACTICES |
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1 | (98) |
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3 | (18) |
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Design and Decoration in Events |
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4 | (1) |
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5 | (4) |
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Basic Aesthetic Principles |
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9 | (1) |
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Practical Aesthetic Principles |
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10 | (6) |
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Design and Global Event Management |
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16 | (2) |
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18 | (1) |
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18 | (1) |
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19 | (1) |
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Recommended Readings and Research Sites |
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19 | (2) |
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Design and Decoration Practices |
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21 | (18) |
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22 | (4) |
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26 | (3) |
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29 | (2) |
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31 | (5) |
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36 | (1) |
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36 | (1) |
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36 | (1) |
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Recommended Readings and Research Sites |
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37 | (2) |
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39 | (24) |
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40 | (9) |
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Site Selection Guidelines |
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49 | (1) |
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49 | (4) |
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53 | (1) |
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54 | (1) |
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54 | (1) |
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Conducting the Site Inspection |
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55 | (4) |
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59 | (1) |
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59 | (1) |
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60 | (1) |
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Recommended Readings and Research Sites |
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60 | (3) |
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63 | (18) |
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65 | (3) |
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Human Resources and Stakeholders |
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68 | (5) |
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Knowledge and Education Resources |
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73 | (2) |
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Technical and Physical Resources |
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75 | (4) |
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79 | (1) |
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79 | (1) |
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79 | (1) |
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Recommended Readings and Research Sites |
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80 | (1) |
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81 | (18) |
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82 | (3) |
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85 | (5) |
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90 | (6) |
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Accounting and Bookkeeping |
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96 | (1) |
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96 | (1) |
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97 | (1) |
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97 | (1) |
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Recommended Readings and Research Sites |
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98 | (1) |
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Part Two THE DECORATIVE ELEMENTS |
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99 | (142) |
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101 | (20) |
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Designing with Backdrops and Props |
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102 | (5) |
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Decorating with Backdrops |
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107 | (5) |
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112 | (5) |
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117 | (1) |
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118 | (1) |
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119 | (1) |
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119 | (1) |
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Recommended Readings and Research Sites |
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119 | (2) |
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121 | (22) |
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122 | (15) |
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137 | (4) |
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141 | (1) |
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141 | (1) |
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142 | (1) |
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Recommended Readings and Research Sites |
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142 | (1) |
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143 | (28) |
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145 | (5) |
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150 | (5) |
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155 | (6) |
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161 | (6) |
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167 | (1) |
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167 | (1) |
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168 | (1) |
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Recommended Readings and Research Sites |
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168 | (3) |
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171 | (20) |
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172 | (4) |
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176 | (4) |
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180 | (5) |
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185 | (1) |
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185 | (2) |
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187 | (1) |
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188 | (1) |
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188 | (1) |
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Recommended Readings and Research Sites |
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189 | (2) |
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191 | (22) |
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193 | (2) |
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195 | (5) |
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200 | (6) |
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206 | (2) |
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208 | (1) |
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208 | (1) |
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209 | (1) |
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209 | (1) |
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210 | (1) |
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Recommended Readings and Research Sites |
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210 | (3) |
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Unique Decorative Elements |
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213 | (28) |
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Entertainment/Living Decor |
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214 | (7) |
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221 | (3) |
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224 | (3) |
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Decorative Lighting Effects |
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227 | (4) |
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231 | (3) |
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234 | (1) |
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235 | (2) |
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237 | (1) |
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237 | (1) |
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238 | (1) |
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Recommended Readings and Research Sites |
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238 | (3) |
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Part Three THE UNIVERSE OF SPECIAL EVENTS |
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241 | (136) |
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Nonprofit and Charity Events |
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243 | (26) |
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Designing for Nonprofit Event Goals |
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244 | (8) |
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Decorating Different Types of Nonprofit Events |
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252 | (14) |
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266 | (1) |
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266 | (1) |
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267 | (1) |
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Recommended Readings and Research Sites |
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267 | (2) |
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Corporate Celebrations and Ceremonies |
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269 | (30) |
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Designing External Events (Marketing) |
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270 | (6) |
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Designing Internal Events (Operations) |
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276 | (2) |
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Decorating Advertising Events |
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278 | (3) |
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281 | (4) |
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Decorating Public Relations Events |
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285 | (7) |
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Decorating Human Relations Events |
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292 | (4) |
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296 | (1) |
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296 | (1) |
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297 | (1) |
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Recommended Readings and Research Sites |
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297 | (2) |
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Milestone and Social Events |
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299 | (28) |
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300 | (2) |
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302 | (10) |
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312 | (11) |
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323 | (1) |
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324 | (1) |
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324 | (1) |
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Recommended Readings and Research Sites |
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324 | (3) |
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327 | (36) |
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Nuptial Goals and Objectives |
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328 | (2) |
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330 | (7) |
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337 | (2) |
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339 | (7) |
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346 | (13) |
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359 | (2) |
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361 | (1) |
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361 | (1) |
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362 | (1) |
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Recommended Readings and Research Sites |
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362 | (1) |
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Festivals, Fairs, Parades, and Spectacles |
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363 | (14) |
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364 | (4) |
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368 | (3) |
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371 | (2) |
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373 | (1) |
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374 | (1) |
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374 | (1) |
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374 | (1) |
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Recommended Readings and Research Sites |
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375 | (2) |
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377 | (1) |
| Appendix 1 Typical Request for Proposal |
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378 | (3) |
| Appendix 2 Contact Sheet |
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381 | (1) |
| Appendix 3 Event Themes |
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382 | (2) |
| Appendix 4 Typical Event Proposal |
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384 | (4) |
| Appendix 5 Special Event Site Inspection Checklist |
|
388 | (2) |
| Appendix 6 Electrical Formula |
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390 | (1) |
| Appendix 7 Balloon Charts |
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391 | (5) |
| Appendix 8 Labor Rate Calculation: Charge-Out Rates for Labor |
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396 | (1) |
| Appendix 9 Displaying the United States Flag |
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397 | (2) |
| Appendix 10 Lighting Equipment and Vocabulary |
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399 | (3) |
| Appendix 11 Wedding Checklist |
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402 | (5) |
| Index |
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407 | |