Against the Mainstream : The Selected Works of George Gerbner,9780820441634

Against the Mainstream : The Selected Works of George Gerbner

by ;
ISBN13: 9780820441634
ISBN10: 0820441635
Format: Paperback
Pub. Date: 2002-05-01
Publisher(s): Peter Lang Pub Inc
List Price: $37.77

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Summary

For over forty years, George Gerbner has been one of the world's most influential and prolific media scholars. His critical theories and long-running research projects have changed the way we think about media institutions, messages, and impacts. His work has helped shape the academic discipline of communication and has stimulated social movements to alter the cultural environment. This book brings together for the first time a broad-based collection of his writings on the role of media in terms of violence, eduction, women and minorities, drugs and alcohol, science, religion, and much more.

Table of Contents

Acknowledgments x
Introductions
On George Gerbner's Contributions to Communication Theory, Research, and Social Action
1(20)
Michael Morgan
Interview with George Gerbner
21(16)
John A. Lent
I. EARLY THEORIES: BUILDING COMMUNICATIONS AS A DISCIPLINE
Toward a General Model of Communication
37(24)
George Gerbner
On Content Analysis and Critical Research in Mass Communication
61(18)
George Gerbner
Education and the Challenge of Mass Culture
79(9)
George Gerbner
On Defining Communication: Still Another View
88(7)
George Gerbner
II. EDUCATION IN THE MEDIA AGE: INSTITUTIONAL CLASHES AND SYMBOLIC FUNCTIONS
Education about Education by Mass Media
95(8)
George Gerbner
Education in Newspaper Advertisements
103(4)
George Gerbner
Teacher Image and the Hidden Curriculum
107(20)
George Gerbner
III. MOVING TOWARD CULTURAL INDICATORS: EARLY STUDIES OF MEDIA INSTITUTIONS AND CONTENT
The Social Anatomy of the Romance-Confession Cover Girl
127(11)
George Gerbner
Mental Illness on Television: A Study of Censorship
138(8)
George Gerbner
Peace, War, and the Press: Perspectives in Conflict
146(8)
George Gerbner
Ideological Perspectives and Political Tendencies in News Reporting
154(21)
George Gerbner
IV. CULTURAL INDICATORS: THEORY AND METHOD
Cultural Indicators: The Third Voice
175(18)
George Gerbner
Growing Up with Television: The Cultivation Perspective
193(21)
George Gerbner
Larry Gross
Michael Morgan
Nancy Signorielli
Advancing on the Path of Righteousness (Maybe)
214(13)
George Gerbner
V. VIOLENCE: THE POWER AND THE PERIL
Living with Television: The Violence Profile
227(27)
George Gerbner
Larry Gross
Death in Prime Time: Notes on the Symbolic Functions of Dying in the Mass Media
254(6)
George Gerbner
Violence and Terror in and by the Media
260(15)
George Gerbner
Science or Ritual Dance? A Revisionist View of Television Violence Effects Research
275(9)
George Gerbner
The Hidden Message in Anti-Violence Public Service Announcements
284(6)
George Gerbner
Television Violence: At a Time of Turmoil and Terror
290(15)
George Gerbner
VI. EXTENSIONS OF MESSAGE SYSTEM AND CULTIVATION ANALYSIS
Charting the Mainstream: Television's Contributions to Political Orientations
305(27)
George Gerbner
Larry Gross
Michael Morgan
Nancy Signorielli
What Television Teaches about Physicians and Health
332(11)
George Gerbner
Larry Gross
Michael Morgan
Nancy Signorielli
Science on Television: How It Affects Public Conceptions
343(7)
George Gerbner
Learning Productive Aging as a Social Role: The Lessons of Television
350(15)
George Gerbner
VII. HIGHLIGHTS, EXCERPTS, AND BRIEF REPORTS
Casting and Fate: Women and Minorities on Television Drama, Game Shows, and News
365(12)
George Gerbner
Excerpts from Alcohol, Tobacco, and Illicit Drugs in Entertainment Television, Commercials, News, ``Reality Shows,'' Movies, and Music Channels
377(5)
George Gerbner
Nejat Ozyegin
Midlife and Older Women on Television
382(2)
George Gerbner
Excerpts from Animal Issues in the Media: A Groundbreaking Report
384(3)
George Gerbner
The Electronic Church in American Culture
387(4)
George Gerbner
Anger on Television
391(7)
George Gerbner
U.S. and Soviet Attitudes about Life and Institutions, and Television's Contributions to Attitudes A Comparative Analysis
398(11)
George Gerbner
Ellen Mickiewicz
Michael Morgan
VIII. CRITICAL CONTRIBUTIONS
The Importance of Being Critical-In One's Own Fashion
409(7)
George Gerbner
``Miracles'' of Communication Technology: Powerful Audiences, Diverse Choices, and Other Fairy Tales
416(9)
George Gerbner
UNESCO in the U.S. Press
425(10)
George Gerbner
Persian Gulf War, the Movie
435(19)
George Gerbner
Chairman Znaimer's ``Sensual Pagan Torrent''
454(7)
George Gerbner
IX. OP-EDS AND SHORT TAKES
It's 11:30. and Heeeeere's Justice
461(2)
George Gerbner
The Risk of Playing to the Cameras
463(4)
George Gerbner
All Tobacco Ads Should Be Banned
467(3)
George Gerbner
The Turtles Live to Ooze Again
470(2)
George Gerbner
The Best Kept Media Secret of November: Labor Day
472(2)
George Gerbner
TV Ratings' Deadly Choice: Violence or Alcohol
474(5)
George Gerbner
Mass Media and Dissent
479(6)
George Gerbner
X. LOOKING BACK, LOOKING FORWARD: CEM
Telling Stories, or How Do We Know What We Know?: The Story of Cultural Indicators and the Cultural Environment Movement
485(7)
George Gerbner
An Interview with Professor George Gerbner
492(9)
Ramesh Closepet
Lai-si Tsui
Appendix: Publications by George Gerbner 501

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