Absolut Sequel

by
Format: Hardcover
Pub. Date: 2005-10-15
Publisher(s): Periplus Editions
List Price: $64.83

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Summary

Includes CD-ROM. Absolut Sequelis the eagerly anticipated follow-up to the New York Times bestseller,Absolut Book. This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. SinceAbsolut Book'srelease, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found inAbsolut Sequelare organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet. This is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print.Absolut Sequelis sure to make readers fall in love with the ads, and the vodka, all over again. As Goran Lundquist, president of Absolut, says about the Absolut sensation, "the consumers drink the ads as much as they drink the vodka."

Author Biography

Richard Lewis entered the advertising profession in 1978. Since 1987 he has been in charge of the Absolut Vodka advertising account at TBWA/Chiat/Day, overseeing the brands' ever-changing campaign. He lives in
Dobbs Ferry, NY with his wife and three children.

Table of Contents

Introduction
Citiesp. 16
Artistsp. 60
Writersp. 86
Outsidep. 108
Album Coversp. 120
Collectorsp. 132
Cinemap. 142
Qualityp. 156
Regretsp. 182
Spumonip. 194
Anny Anniep. 212
Jump the Netp. 226
Fashionistasp. 246
Table of Contents provided by Ingram. All Rights Reserved.

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